WADE. Start now. Don't wait for the perfect plan to be mapped out before you go live (It doesn't exist). Just start walking with a simple plan. Go step by step. It's a steady climb to the top.
TRACK. No matter how small or basic the improvement, track it. Soon, you will be able to compare, analyze, ponder and decide if something is a success or a soon-to-be success.
FETCH. Go faster when you are confident you can: aim higher and bigger, and repeat.
This is what I call the WTF strategy. It works with most things online as they rarely end up the way you intended to.